Strength & performance coaching

Strength that evolves with you.

Personal training, sports conditioning and sports nutrition coaching built around your body, goals and life.

10+Years of expertise
1:1Personal attention
GlobalOnline coaching
Maaike Hunter, FITSTRONG strength and performance coach

Let me help you find your fit.

A more considered way to train

Your body is not a problem to fix. It is a source of strength to develop.

No generic plans. No punishment. Just expert coaching that respects your physiology, your ambitions and the life you are building.

Ways to work together

Your strength, your way.

Every coaching relationship begins with listening. Together, we shape an approach around your body, schedule and aspirations.

Women enjoying a group training class 02

Fitness in community

Group classes

A live online, full-body functional fitness class that builds strength, fitness and confidence in a supportive group environment.

  • Wednesdays & Fridays at 6:00 AM
  • Minimal equipment needed
  • Suitable for all fitness levels
R500 per month Your first trial class is free.
Women running stairs during a conditioning session 03

Perform at your best

Sports conditioning

Sport-specific conditioning that develops the strength, stability, endurance and power needed for your event or discipline.

  • Individual athletes, runners or teams
  • Track, gym or home-based programming
  • Progress tracking and coach communication
R300 per individual session An individual training plan to follow independently is R900 per month. Team pricing is tailored to team size and requirements.

“I went from walking to running a half marathon.” — Alet

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Fuel your performance

Sports nutrition coaching

Accredited sports nutrition coaching that turns your training demands, goals and current habits into a practical fuelling strategy.

  • Personal nutrition assessment
  • Training, recovery and event fuelling
  • Sustainable habits and ongoing guidance
R750 initial consultation Follow-up and monitoring sessions are R250.

Train independently, with support

Strong Woman 3-Month Programmes.

Purchase a structured three-month workbook to follow in your own time, with coaching support, progress feedback and practical nutrition guidance from Maaike.

01 Three-month workbook

A clear progressive programme, exercise guidance and space to record your training.

02 Monthly progress reports

Maaike reviews your recorded results and provides a progress report each month.

03 Body composition tracking

Optional body composition measurements can be included to track changes over time.

04 Adaptable nutrition plan

Each workbook includes a recommended nutrition plan, adapted to suit your individual needs.

01 Strong Woman At Home Foundation

Foundation · Home based

Build strength from home.

Designed for women beginning or rebuilding their strength journey using practical home-based equipment.

  • Three-month progressive strength plan
  • Exercise demonstrations and guidance
  • Sprint interval and nutrition guidance
  • Access to Maaike for coaching advice
02 Strong Woman Gym Foundation

Foundation · Gym based

Build a confident gym foundation.

A structured introduction to progressive gym-based strength training, focused on form, consistency and measurable progress.

  • Three-month progressive gym plan
  • Exercise demonstrations and guidance
  • Strength and sprint interval sessions
  • Access to Maaike for coaching advice
03 Strong Woman Hypertrophy

Advanced · Gym based

Build muscle on a strong foundation.

For experienced lifters ready to progress into focused muscle-building training with more volume and challenge.

  • Three-month hypertrophy plan
  • Best suited to 6–12+ months’ experience
  • Structured muscle-group training
  • Access to Maaike for coaching advice

Designed specifically for you

Bespoke remote strength plan.

Follow a professionally designed strength programme independently, with a plan built around your goals, training history, available equipment and current level.

  • Personal consultation before your plan is created
  • A custom logbook for recording exercises and weight loads
  • Your individual strength programme in a dedicated workbook format
  • Structured for you to follow remotely in your own time

R1,750per month

Online checkout and member access are planned for the next phase. For now, contact Maaike directly to purchase the programme that suits your level.

Maaike Hunter seated with a kettlebell

Strength is not about becoming someone else. It is about becoming your strongest self.

The woman behind FITSTRONG

Meet Maaike.

For more than a decade, I have coached strength, fitness and sports conditioning with an approach that is honest, practical and deeply personal. I understand that bodies change, life gets busy and progress is rarely a straight line.

Whether you are preparing for a marathon, returning after surgery, navigating a health challenge or simply ready to feel like yourself again, we build from where you are.

Train in Equestria, Pretoria or online from anywhere. FITSTRONG currently supports clients across South Africa and in Texas, Zambia, the UK, Ireland, Portugal, Tanzania and the Netherlands.

Accredited personal trainerTrifocus Fitness Academy · SAQA · CATHSSETA · QLS UK · REPSSA Accredited sports conditioning coachTrifocus Fitness Academy · SAQA · CATHSSETA · QLS UK · REPSSA Accredited sports nutrition coachTrifocus Fitness Academy · NTEC · QLS UK

Personal. Progressive. Sustainable.

The FITSTRONG 3-Step Approach to a Fitter, Stronger You.

1

We talk

We start with your goals, history, challenges and what is realistic for your life.

2

I build your plan

Your coaching is personalised, progressive and clear from day one.

3

We adapt together

Regular feedback and support keep you moving forward as your needs change.

Women of FITSTRONG

Strength, in their own words.

These are not quick fixes. They are lasting changes built one honest week at a time.

Maaike has been honest, firm, motivational and inspiring. I have gained so much more strength, and she changed the way I care for my body.

MelissaMarathon runner & online strength client

In 11 months, I went from walking to running a half marathon. I went into surgery strong in mind and body, and two weeks later I was back to training.

AletTransformation client

Three years later I’m below 70kg, I sleep well and have so much more energy. I have started hiking and love it. My mental health is so much improved.

IsabelOnline coaching client

I can feel the border to reaching my ultimate goal is within reach, for the first time.

ZoeBone marrow transplant and stroke survivor

Before you begin

Frequently asked questions.

Starting should feel clear, not intimidating. Here are the essentials.

Do I need to be fit before I start?

No. Your coaching begins at your current level and progresses at a pace that is appropriate for you.

Can I train online?

Yes. Personal training, app-based programming and the twice-weekly group classes are available online.

What equipment do I need?

That depends on the service and your goals. Group classes use minimal equipment, while personal programmes can be adapted to your available equipment.

How does coaching begin?

Complete the consultation form with your goals, history and needs. Maaike will then contact you to discuss the most suitable next step.

What does coaching cost?

Group classes are R500 per month, personal training starts at R300 per 30-minute session, individual sports conditioning is R300 per session, an individual sport training plan to follow independently is R900 per month, and a sports nutrition consultation is R750 with R250 follow-ups. Personal training packages and volume discounts are available, while team conditioning and coaching are quoted according to requirements.

If cost is preventing you from accessing strength coaching, please ask about the CSR Access Offering. I consider each request privately and will try to accommodate you where capacity allows.

Your strength story starts here

Request your complimentary coaching consultation.

Tell me where you are, where you want to go and what has been getting in the way. I’ll recommend the coaching path that fits you best — with no pressure and no generic sales pitch.

Request a consultation